Engaging Girls with Kuwa Mjanja

Engaging-Girls-with-KM-Innovation-week-260319.pdf

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Adolescents360 aims to increase voluntary, modern contraceptive use and reduce unintended pregnancy among adolescent girls between 15-19 years old in Ethiopia, Nigeria, and Tanzania. Through this youth-powered project, we worked with girls throughout as end users and as partners. We identified 5 key design opportunities, tested over 300 ideas with AGYW, and developed 4 segments that differ on their psycho-social development. Based on these needs and experiences, Kuwa Mjanja was developed.