Pan American Social Marketing Organization (PASMO)


PSI PANAMERICAN SOCIAL MARKETING ORGANIZATION (PASMO S.A.) provide consumers across El Salvador, Honduras, Guatemala, Nicaragua, Dominica Republic, Costa Rica and Panamá with high quality affordable health products and services. 

PASMO is the commercial entity of PSI Latin America, and pursues a “profit for purpose,” generating revenue that it invests back into the business under a self-sustainable model and to support other health initiatives within the organization. PASMO S.A. was founded in 1996 to market VIVE, a regionally available quality condom brand.  PASMO S.A. currently provides a robust product basket including in addition of condoms oral contraception, injectables, emergency contraception, lubricants and long-term contraception.

Through the Social Business the organization also provides health care services by a network of clinics called Red Segura for in-person services and is venturing in the digital space with the new VIYA Telemedicine services to expand medical attention to wider geographies. Both, Red Segura and VIYA deliver high quality services with the same vision of sustainability. 

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Red Segura Clinic

Red Segura medical clinic offers health, gynecology and family planning services with clinics located in El Salvador and Nicaragua as a project of PSI Latin America.

Why Social Business?

Like a traditional commercial business, we seek to earn income through the sale of products and services. However, we also work to achieve health and social impact for people in vulnerable situations, thereby creating a double bottom line.

Over the last 50 years we have worked in 25 markets globally to generate demand, design health solutions with our consumers, and work with local partners to bring quality and affordable healthcare products and services to market. Our social businesses have delivered lasting health impact around the work through lifecycle products and services for prevention and care inclusive of a wide range of contraceptive methods, self-care, safe abortion and postpartum care. 

PSI's LAC Health Areas

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Sexual and
Reproductive Health

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In 2022, PASMO achieved:


users reached with modern contraception


years of protection from unintended pregnancy provided for couples

More than


million condoms distributed

PASMO’s VIVE condom brand has


of the regional market share

Clinicas Medicas Red Segura provides services to over


patients per clinic



Barrios de Fernandez

Regional Representative, Latin America and Caribbean


Discover what's happening at PSI


The Future of Work

With overarching commitments to flexibility in our work, and greater wellbeing for our employees, we want to ensure PSI is positioned for success with a global and holistic view of talent. Under our new “work from (almost) anywhere,” or “WFAA” philosophy, we are making the necessary investments to be an employer of record in more than half of U.S. states, and consider the U.S. as one single labor market for salary purposes. Globally, we recognize the need to compete for talent everywhere; we maintain a talent center in Nairobi and a mini-hub in Abidjan. PSI also already works with our Dutch-based European partner, PSI Europe, and we’re creating a virtual talent center in the UK.


Meaningful Youth Engagement

PSI is firmly committed to the meaningful engagement of young people in our work. As signatories of the Global Consensus Statement on Meaningful Adolescent & Youth Engagement, PSI affirms that young people have a fundamental right to actively and meaningfully engage in all matters that affect their lives. PSI’s commitments aim to serve and partner with diverse young people from 10-24 years, and we have prioritized ethics and integrity in our approach. Read more about our commitments to the three core principles of respect, justice and Do No Harm in the Commitment to Ethics in Youth-Powered Design. And read more about how we are bringing our words to action in our ICPD+25 commitment, Elevating Youth Voices, Building Youth Skills for Health Design.


Zero Tolerance for Modern-Day Slavery and Human Trafficking

PSI works to ensure that its operations and supply chains are free from slavery and human trafficking. Read more about this commitment in our policy statement, endorsed by the PSI Board of Directors.



Since 2017, PSI has been a signatory to the United Nations Global Compact, a commitment to align strategies and operations with universal principles of human rights, labor, environment and anti-corruption. Read about PSI’s commitment to the UN Global Compact here.


Environmental Sustainability

The health of PSI’s consumers is inextricably linked to the health of our planet. That’s why we’ve joined the Climate Accountability in Development as part of our commitment to reducing our greenhouse gas emissions by 30 percent by 2030. Read about our commitment to environmental sustainability.


Affirmative Action and Equal Employment Opportunity

PSI does not discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability, protected veteran status or any other classification protected by applicable federal, state or local law. Read our full affirmative action and equal employment opportunity policy here.


Zero Tolerance for Discrimination and Harassment

PSI is committed to establishing and maintaining a work environment that fosters harmonious, productive working relationships and encourages mutual respect among team members. Read our policy against discrimination and harassment here.

PSI is committed to serving all health consumers with respect, and strives for the highest standards of ethical behavior. PSI is dedicated to complying with the letter and spirit of all laws, regulations and contractual obligations to which it is subject, and to ensuring that all funds with which it is entrusted are used to achieve maximum impact on its programs. PSI provides exceptionally strong financial, operational and program management systems to ensure rigorous internal controls are in place to prevent and detect fraud, waste and abuse and ensure compliance with the highest standards. Essential to this commitment is protecting the safety and well-being of our program consumers, including the most vulnerable, such as women and children. PSI maintains zero tolerance for child abuse, sexual abuse, or exploitative acts or threats by our employees, consultants, volunteers or anyone associated with the delivery of our programs and services, and takes seriously all complaints of misconduct brought to our attention.


Diversity and Inclusion

PSI affirms its commitment to diversity and believes that when people feel respected and included they can be more honest, collaborative and successful. We believe that everyone deserves respect and equal treatment regardless of gender, race, ethnicity, age, disability, sexual orientation, gender identity, cultural background or religious beliefs. Read our commitment to diversity and inclusion here. Plus, we’ve signed the CREED Pledge for Racial and Ethnic Equity. Learn more.


Gender Equality

PSI affirms gender equality is a universal human right and the achievement of it is essential to PSI’s mission. Read about our commitment to gender equality here.


01 #PeoplePowered

02 Breaking Taboos

03 Moving Care Closer to Consumers

04 Innovating on Investments

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