Pan American Social Marketing Organization (PASMO)

Overview

The Pan American Social Marketing Organization (PASMO) collaborates with local offices of non-governmental organizations in Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, the Dominican Republic, and Panama. PASMO was founded in 1996 to market VIVE, a regionally available quality condom brand, creating brand sustainability and building the total market. PASMO national offices focus on contraception, sexual and reproductive health, HIV/AIDS prevention, and post-abortion care with these strategies.

PASMO also oversees a network of franchised clinics called Red Segura, which aims to be the go-to brand and operating model of choice for enterprising general practitioners in the region. The private sector, which includes Red Segura clinics, plays an increasingly important role in Central American healthcare; it serves 30 to 50% of the regional population. Red Segura seeks to serve this growing market with a franchising model replicating its proven clinic model with franchisees such as general practitioners. By replicating its business model, Red Segura delivers sustainability, standardization, rapid scaling, and value built into the model for all franchisees and the consumers they serve.

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Learn from PASMO

Learn how PASMO engaged men and boys in El Salvador to reduce gender-based violence using an empathy-driven approach.

Why Social Business?

Like a traditional commercial business, we seek to earn income through the sale of products and services. However, we also work to achieve health and social impact for people in vulnerable situations, thereby creating a double bottom line. Our social businesses have delivered lasting health impact around the work through lifecycle products for prevention and care inclusive of a wide range of contraceptive methods, self-care, safe abortion and postpartum care.

PASMO's Practice Areas

01
Asset 8

Sexual and
Reproductive Health

02
Asset 25

HIV/TB

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Asset 17

Primary
Healthcare

Our Approach

Historically, PSI has always taken an enterprise-style approach to global health challenges, coupling donor funding with marketing, the use of branded products, and consumer insights from the private sector. Now, PSI is taking on a consumer-powered approach in markets that can support social businesses to scale donor-funded initiatives through social entrepreneurship to create self-sustaining, profitable social businesses. To ensure long-term sustainability of its businesses, PSI uses digital technology marketing and global talent to balance the pursuit of social impact and financial self-reliance.

Our
Impact

PASMO has achieved the following impact for its consumers:

373,389

users reached with modern contraception

677,816

years of protection from unintended pregnancy provided for couples

More than

27

million condoms distributed in 2018

PASMO’s VIVE condom brand has

54%

of the regional market share

Clinicas Medicas Red Segura provides services to over

3,000

patients per clinic each year

Our
Leadership

Sussy

Lungo

Deputy Regional Director

Susy

Barrios de Fernandez

Regional Representative, Latin America and Caribbean

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