Nearly 9 million children under five years old die each year from causes that are largely preventable: pneumonia, diarrhea, and malaria, with malnutrition as an underlying cause of 35 percent of these deaths.
From pregnancy to birth and through a child’s first five years of life, the prospects for a healthy and bright future are increasing thanks to the availability of more interventions with proven impact on the major causes of child mortality. Through these various avenues, children can have a healthier start to life and a much greater chance of celebrating their fifth birthday.
Our child survival efforts identify gaps in service and product delivery, and work through our global structure of local network members to strengthen both public and private sector health markets for child health.
We also use formative research to inform the design of marketing and communications campaigns that stimulate demand for health products and services using a variety of channels, such as mass media, community level events and interpersonal communication.
Our child health work is focused on the following areas. Click on a link to learn more about our interventions:
- Pneumonia: We focus on integrated case management and pre-packaged treatment to ensure access to appropriate and affordable care.
- Neonatal Health: We increase the demand for–and access to–life saving neonatal health interventions.
- Nutrition: We reduce morbidity and mortality related to undernutrition through prevention of nutritional deficiencies, use of supplements, and therapeutic management of severe acute malnutrition.
- Malaria: At the forefront of global malaria control efforts, we provide interventions that support national Ministries of Health programs in 38 countries.
- Diarrheal Disease: Our programs focus on prevention through water and sanitation interventions, nutritional interventions, and diagnosis and treatment.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Success Stories
This document contains almost 20 success stories detailing the human impact of the Expanded Social Marketing Project in Nigeria (ESMPIN).
- Expanded Social Marketing Project in Nigeria (ESMPIN): Policy Briefs
This document includes policy recommendations to improve and increase the use of modern family planning methods and child health products across 22 states in Nigeria.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Integrated Health Implementation Report
- Expanded Social Marketing Project in Nigeria (ESMPIN): Guard Book
This document contains the visual materials used by the Expanded Social Marketing Project in Nigeria (ESMPIN) team to support its social marketing activities in family planning and child survival across the project’s 22 priority states.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Book of Abstracts
This publication compiles abstracts developed by Expanded Social Marketing Project in Nigeria (ESMPIN) and provides information on effective family planning and child survival interventions, as well as support information and services for reaching the most women and children.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Technical Briefs
The Expanded Social Marketing Project in Nigeria (ESMPIN) presents key learnings, best practices and experiences from implementing social marketing activities in 22 priority states in Nigeria.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Book of Standards
This publication compiles standards on effective family planning and child survival interventions to reach the most women and children across Expanded Social Marketing Project in Nigeria (ESMPIN) priority states in Nigeria.
- Non-Communicable Disease Life Course Pocket Cards
At the 61st session of the UN"s Commission on the Status of Women, PSI and its partners on the Women and NCDs Task Force promoted a set of pocket cards illustrating a woman's risk for non-communicable diseases over the course of her lifetime.
- The Effectiveness of Social Marketing in Global Health: a Systematic Review
Social marketing is a commonly used strategy in global health. Social marketing programmes may sell subsidized products through commercial sector outlets, distribute appropriately priced products, deliver health services through social franchises and promote behaviours not dependent upon a product or service. The document aims to review evidence of the effectiveness of social marketing in low- and middle-income countries, focusing on major areas of investment in global health: HIV, reproductive health, child survival, malaria and tuberculosis.
- Learning Before Leaping: Integration of an Adaptive Study Design Process Prior to Initiation of BetterBirth
This paper describes how an initial trial of BetterBirth, an intervention using the WHO Safe Childbirth Checklist, was modified and implemented in additional facilities in Uttar Pradesh, India, in order to collect stronger evidence of the program's impact on essential birth practices and maternal and neonatal health.