Nearly 9 million children under five years old die each year from causes that are largely preventable: pneumonia, diarrhea, and malaria, with malnutrition as an underlying cause of 35 percent of these deaths.
From pregnancy to birth and through a child’s first five years of life, the prospects for a healthy and bright future are increasing thanks to the availability of more interventions with proven impact on the major causes of child mortality. Through these various avenues, children can have a healthier start to life and a much greater chance of celebrating their fifth birthday.
Our child survival efforts identify gaps in service and product delivery, and work through our global structure of local network members to strengthen both public and private sector health markets for child health.
We also use formative research to inform the design of marketing and communications campaigns that stimulate demand for health products and services using a variety of channels, such as mass media, community level events and interpersonal communication.
Our child health work is focused on the following areas. Click on a link to learn more about our interventions:
- Pneumonia: We focus on integrated case management and pre-packaged treatment to ensure access to appropriate and affordable care.
- Neonatal Health: We increase the demand for–and access to–life saving neonatal health interventions.
- Nutrition: We reduce morbidity and mortality related to undernutrition through prevention of nutritional deficiencies, use of supplements, and therapeutic management of severe acute malnutrition.
- Malaria: At the forefront of global malaria control efforts, we provide interventions that support national Ministries of Health programs in 38 countries.
- Diarrheal Disease: Our programs focus on prevention through water and sanitation interventions, nutritional interventions, and diagnosis and treatment.
- The Effectiveness of Social Marketing in Global Health: a Systematic Review
Social marketing is a commonly used strategy in global health. Social marketing programmes may sell subsidized products through commercial sector outlets, distribute appropriately priced products, deliver health services through social franchises and promote behaviours not dependent upon a product or service. The document aims to review evidence of the effectiveness of social marketing in low- and middle-income countries, focusing on major areas of investment in global health: HIV, reproductive health, child survival, malaria and tuberculosis.
- Learning Before Leaping: Integration of an Adaptive Study Design Process Prior to Initiation of BetterBirth
This paper describes how an initial trial of BetterBirth, an intervention using the WHO Safe Childbirth Checklist, was modified and implemented in additional facilities in Uttar Pradesh, India, in order to collect stronger evidence of the program's impact on essential birth practices and maternal and neonatal health.
- Cost-Effectiveness of Using a Social Franchise Network to Increase Uptake of Oral Rehydration Salts and Zinc for Childhood Diarrhea in Rural Myanmar
This study examines the cost-effectiveness of a PSI initiative in Myanmar that promoted the use of an oral rehydration solution and zinc supplementation through social franchising.
- Rural Sanitation Rapid Market Scan Report
In 2014, PSI/Vietnam conducted a rapid market scan to identify market barriers and potential opportunities to improve rural sanitation access in Dien Bien and Vinh Long, two provinces with the worst sanitation indicators in all of Vietnam. Leveraging PSI/Vietnam’s understanding of rural markets and consumers, the rapid sanitation market scan was designed to identify practical insights from rural households and community influencers, as well as rural supply chain actors linked to sanitation product and service provision. This report describes the market scan findings and offers concrete recommendations to inform future programs.
- Ad for PSI/Myanmar’s Orasel Kit with Mother Bird
Ad for PSI/Myanmar's Orasel Kit to treat and prevent diarrhea for children under 5 years old.
- The Work of a Social Franchise Network – From a Patient’s Perspective
Social franchise networks rely on community health workers to talk to local families to give them basic health information and share information about the clinics. When families visit a social franchise clinic, they meet with trusted health care providers and receive quality, affordable services.
- USAID’s Maternal and Child Survival Program Website
Visit USAID's Maternal and Child Survival Program website to learn more.
- Private Sector Healthcare Myanmar: Evidence from the ‘Sun’ Social Franchise
As an evidence-based model, social franchising puts high quality healthcare within the reach of people in need around the world. This report showcases results from four studies led by researchers from PSI, the University of California, San Francisco (UCSF), and Johns Hopkins University, which demonstrate how social franchising networks, like PSI/Myanmar's Sun Quality Network, improve the quality of health service delivery and health outcomes at-scale, cost effectively and equitably.
- Maternal Anemia
This brief offers background information on maternal anemia, what it means for newborns, what's new in the discussion and where PSI stands on the topic.
- Follow the Need: Recipe for Scaling Up Access to Quality Pneumonia, Diarrhea and Malaria Case Management in South Sudan
Looking at certain 'ingredients,' this case study outlines how PSI and partners are working to scale up access to, quality of, and demand for improved health services and products in South Sudan using integrated community case management (iCCM). It also delineates keys to success and lessons learned from the study.