To Get Gender Transformative, Go Multi-Generational


Yet for adolescent girls, the forces that shape her world too often hold her back from being able to #VoiceHerChoice.

To achieve true gender equality, girls need supportive systems that enable influencers to see and champion girls’ whole selves, reproductive health choices included. During this week’s Generation Equality Forum, we invite you to learn more about A360’s multi-generational approach to contraceptive programming as we work together to pave pathways toward gender equality that sticks.

This piece was originally featured on the A360 blog.
By Winnie Osulah, Senior Gender Technical Advisor, PSI

“Girl’s agency depends on her husband especially when it comes to contraceptives, money and resources”

– Married Adolescent Girl – Kaduna, Nigeria

For countless adolescent girls, their lives, opportunities and choices are too often influenced by a host of external factors—their parents, male partners, community leaders and more. An enabling environment that truly supports gender equality requires engaging girls’ influencers to support a girl’s right to owning her health and life choices.

This week, governments, civil society, youth, and many other players from around the world will come together at the Generation Equality Forum (GEF)’s Paris Summit to make commitments toward achieving gender equality. Not a single country can claim to have achieved gender equality. The COVID-19 pandemic has only exacerbated this issue, limiting adolescent girls from fully owning their own healthcare journey as they navigate deep-seated gender inequalities and restrictive gender norms. This forum marks a key moment to drive transformative, long-lasting change for girls.

Through PSI’s flagship adolescent contraceptive program A360, we approach girl-centered contraceptive programming from the perspective of the girls’ whole self, external influences included, offering a pathway to achieving sustainable gender equality for girls.

Multi-Generational Transformation

Through A360, we’ve seen that it’s not simply about getting a girl to see the value of contraception to her life. Without the support from her community and those around her, her chances of contraceptive discontinuation are high – and the likelihood that she stays engaged with the health system is low. Bringing her along on the journey requires engaging the forces that influence her world.

That’s why A360 approaches contraceptive programming through a multigenerational lens. A360 strives to influence the health system from the bottom up, beginning with the adolescent girl, in her home all the way through to the health system where gender inequalities flourish. Our approach includes:

  • Actively examining the rigid gender norms and imbalances of power that often disadvantage adolescent girls and young women;
  • Using these insights to advocate, alongside the community, for gender-responsive adolescent sexual and reproductive health (ASRH) policies and guidance to be integrated into the health systems
  • Working alongside adolescent girls—and the forces that influence their lives—to enable them to advocate for their voice, choice, and agency

By engaging with these influencers – from mothers to husbands to community leaders and the health system – A360 works to:

  • improve communication and trust between mothers and their unmarried daughters;
  • strengthen the engagement of husbands as supportive partners and change makers;
  • combat harmful practices and social norms that disadvantage adolescent girls;
  • and support girls to build their agency, use their voice, and exercise choice

Here’s how.

Our approach, in action


Our experience shows that small changes in social norms can yield long term impact that sticks. And by bringing our multi-generational approach to scale, A360 is positioned to continue creating sustainable gender-based change.

The Generation Equality Forum offers the world a critical opportunity to recommit to this type of gender-based change, and as A360 looks forward, we will continue to support health systems across Nigeria, Ethiopia, Kenya, and Tanzania to do just that. With girls and governments leading the way, we can increase girls’ voluntary uptake of contraception and support girls to use their voice to choose the lives they want to live.

But to achieve a world in which every girl can reach her goals, we must go further. With an eye to sustainability, strategic investments in integrating girl-centered approaches into policy and practice are critical to ensuring sustainable social norms change at scale.

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