How We Will Shape Markets

Understand and Influence Consumer & Market Behavior

  • We’ll see healthcare from the consumer’s perspective, understanding her behaviors along with societal behaviors that inhibit or motivate how and when she uses health products and services.

  • We’ll monitor her behavior and use her feedback to help her improve her health outcomes.

  • We’ll work to understand and influence the behaviors of market systems actors (e.g. providers, manufacturers, government and financial institutions).

  • We’ll determine where we can reduce the constraints that inhibit coordinated action. We’ll focus on understanding the intersection of healthcare financing and technology.

Move Care Closer

We’ll use consumer and market insights, supported by epidemiological evidence, to design and deliver solutions that will:

  • Convert need into demand for closer care experiences, identifying opportunities to bring care to her front door.

  • Expand available, affordable, quality products and services, through public and private channels—including social enterprise—finding opportunities to develop global and regional markets and achieve economies of scale where possible.

  • Use real-time information to coordinate market actions, to improve and integrate care networks and delivery, to shape regulation of quality protocols and task shifting, and to link consumers and providers to financing mechanisms right for them.

  • Require us to play multiple roles—market coordinator, broker and healthcare delivery actor—depending on market needs.

Harvest Technology Innovation

  • We’ll use call centers, online clinical consultations, drones, mobile money, financing technologies, and others to bring care closer to consumers and make care easier to use.

  • We’ll help to inform population health through point of care delivery and use data.

  • We’ll build and/or leverage information technology platforms (partnerships with social & medical platform tech entrepreneurs) to raise consumer awareness of healthcare options and management.

  • We’ll leverage medical technology innovation in prevention, diagnostics & treatment to bring care closer to consumers.

Tools for Shaping the Global Health Market

  • Communicating for Social Change

  • Developing Markets

  • Healthcare Network: Social Franchising Health Services

  • Marketing Products and Services

Our
Commitments

Providing even more individuals the ability to design their own healthcare.

Latest
Updates

Discover what's happening at PSI

ADVANCING MENSTRUAL EQUITY AT THE INTERSECTION OF SELF-CARE AND UNIVERSAL HEALTH COVERAGE

What do supportive self-care environments look like with regards to menstruation? SCTG member, Days for Girls International, explores.

+ Read More

Building chatbots for health content? This is for you.

By Abigail Winskell, Deputy Director for Delivering Innovation in Self-Care (DISC), PSI   Common challenges and pitfalls, as well as solutions, for using chatbots to provide clear,

+ Read More
Image of community health worker sharing their screen showing health products and information to a group of community members.

12 Tools for the 12 Days of UHC

Tools and resources to support us all in centering our journey to UHC around the consumers we serve, and the health systems that consumers rely on.

+ Read More

This World AIDS Day, Let’s Start Telling People Living with HIV the Truth

By Nina Hasen, Vice President of HIV/TB, Population Services International   In 2011, those of us who read scientific articles about HIV learned an astonishing thing: people

+ Read More
Two mothers holding their babies and smiling

Our 2021 Impact

For over 50 years, PSI has been striving for a healthier world with the support of partners, donors, and members of the larger global health

+ Read More

Putting pleasure into sexual healthcare drives better health outcomes. Here’s why.

This piece originally ran on Medium on Oct. 29, 2021. By Sara Al Harfan, Editor, Frontier Technologies Hub Our Sexual & Reproductive Health Chatbot pilot

+ Read More