How We Will Shape Markets

Understand and Influence Consumer & Market Behavior

  • We’ll see healthcare from the consumer’s perspective, understanding her behaviors along with societal behaviors that inhibit or motivate how and when she uses health products and services.

  • We’ll monitor her behavior and use her feedback to help her improve her health outcomes.

  • We’ll work to understand and influence the behaviors of market systems actors (e.g. providers, manufacturers, government and financial institutions).

  • We’ll determine where we can reduce the constraints that inhibit coordinated action. We’ll focus on understanding the intersection of healthcare financing and technology.

Move Care Closer

We’ll use consumer and market insights, supported by epidemiological evidence, to design and deliver solutions that will:

  • Convert need into demand for closer care experiences, identifying opportunities to bring care to her front door.

  • Expand available, affordable, quality products and services, through public and private channels—including social enterprise—finding opportunities to develop global and regional markets and achieve economies of scale where possible.

  • Use real-time information to coordinate market actions, to improve and integrate care networks and delivery, to shape regulation of quality protocols and task shifting, and to link consumers and providers to financing mechanisms right for them.

  • Require us to play multiple roles—market coordinator, broker and healthcare delivery actor—depending on market needs.

Harvest Technology Innovation

  • We’ll use call centers, online clinical consultations, drones, mobile money, financing technologies, and others to bring care closer to consumers and make care easier to use.

  • We’ll help to inform population health through point of care delivery and use data.

  • We’ll build and/or leverage information technology platforms (partnerships with social & medical platform tech entrepreneurs) to raise consumer awareness of healthcare options and management.

  • We’ll leverage medical technology innovation in prevention, diagnostics & treatment to bring care closer to consumers.

Tools for Shaping the Global Health Market

  • Communicating for Social Change

  • Developing Markets

  • Healthcare Network: Social Franchising Health Services

  • Marketing Products and Services

Our
Commitments

Providing even more individuals the ability to design their own healthcare.

Latest
Updates

Discover what's happening at PSI

7 Myths Surrounding Contraception – Busted! 

Adolescents encounter many obstacles to safe sex and pregnancy prevention. Along with issues of access, cost, fear of side effects, compromised privacy and confidentiality, bias of providers, and socio-cultural and religious concerns – there are myths and misconceptions to contraceptive use.

+ Read More

Siphiwe’s Story: DREAMS Come True

Discover how DREAMS programming is equipping AGYW with the tools to generate income & build the confidence to run their own businesses.

+ Read More

Informed and Determined: Young People in Rural Benin Command the Airwaves to Talk About Sex

Discover how young leaders in Kandi, northern Benin, organized an interactive radio program to share sexual and reproductive health information with their community.

+ Read More

The Next Chapter

On his final day with the project, A360 Project Director Matthew Wilson shares his reflections & insights from the last four years.

+ Read More

Case Study: Strengthening National Malaria Control Programs

Malaria prevention and treatment services are a critical component of national health systems in endemic areas. But too many people don’t have reliable access to that care. Explore how PSI is working to close this gap.

+ Read More

Case Study: Market Shaping and Health Systems Strengthening

Explore how widely successful HIVST initiatives in Africa and Asia are informing how PSI replicates this approach to support the introduction of Hepatitis C and COVID-19 self-testing.

+ Read More