How We Will Shape Markets

Understand and Influence Consumer & Market Behavior

  • We’ll see healthcare from the consumer’s perspective, understanding her behaviors along with societal behaviors that inhibit or motivate how and when she uses health products and services.

  • We’ll monitor her behavior and use her feedback to help her improve her health outcomes.

  • We’ll work to understand and influence the behaviors of market systems actors (e.g. providers, manufacturers, government and financial institutions).

  • We’ll determine where we can reduce the constraints that inhibit coordinated action. We’ll focus on understanding the intersection of healthcare financing and technology.

Move Care Closer

We’ll use consumer and market insights, supported by epidemiological evidence, to design and deliver solutions that will:

  • Convert need into demand for closer care experiences, identifying opportunities to bring care to her front door.

  • Expand available, affordable, quality products and services, through public and private channels—including social enterprise—finding opportunities to develop global and regional markets and achieve economies of scale where possible.

  • Use real-time information to coordinate market actions, to improve and integrate care networks and delivery, to shape regulation of quality protocols and task shifting, and to link consumers and providers to financing mechanisms right for them.

  • Require us to play multiple roles—market coordinator, broker and healthcare delivery actor—depending on market needs.

Harvest Technology Innovation

  • We’ll use call centers, online clinical consultations, drones, mobile money, financing technologies, and others to bring care closer to consumers and make care easier to use.

  • We’ll help to inform population health through point of care delivery and use data.

  • We’ll build and/or leverage information technology platforms (partnerships with social & medical platform tech entrepreneurs) to raise consumer awareness of healthcare options and management.

  • We’ll leverage medical technology innovation in prevention, diagnostics & treatment to bring care closer to consumers.

Tools for Shaping the Global Health Market

  • Communicating for Social Change

  • Developing Markets

  • Healthcare Network: Social Franchising Health Services

  • Marketing Products and Services

Our
Commitments

Providing even more individuals the ability to design their own healthcare.

Latest
Updates

Discover what's happening at PSI

COVID-19 PANDEMIC RESPONSE IN PAKISTAN: FORESIGHT OVER HINDSIGHT

  Population Services International (PSI) and its local implementing partners in Pakistan, Greenstar Social Marketing (GSM), Health and Nutrition Development Society (HANDS), and Rural Support

+ Read More

Securing Postpartum and Post-Abortion Care for Women During COVID-19

The USAID-funded Knowledge Success platform recently interviewed PSI’s Global Medical Director Dr. Eva Lathrop alongside several other Sexual and Reproductive Health experts following an article

+ Read More

WHAT 14 WOMEN LEADERS IN PHILANTHROPY HOPE FOR A POST-COVID FUTURE

By Rena Greifinger, Managing Director, Experiential Philanthropy Maverick Collective & MaverickNext Originally published in the Autumn 2020 issue of Philanthropy Impact Magazine. When asked “What kind of society

+ Read More

Local Insights Help Improve Family Planning Tools in Rural Cambodia

By Kate Whitener, Knowledge Management and Communications Fellow, PSI Cambodia, Kayla Mardin, Program Coordinator, LAC, Emma Halper, Associate Program Manager, LAC/Asia and Yarat Un, External Relations and CC Manager, PSI Cambodia  In rural

+ Read More

Disease Surveillance by Chatbot

How Social Media Platforms Support Malaria Elimination  By Bram Piot, Senior Surveillance and Monitoring Advisor, PSI, Kemi Tesfazghi, Mekong Malaria Elimination Technical Director, PSI and Florah Muchiri, PSI Communications Intern, Digital Health and Monitoring Test. Treat. Track.

+ Read More
Young Designers in Ethiopia

Testing Prototypes… in a Pandemic

By Ruth Desta, Sexual and Reproductive Health Program Manager, PSI Ethiopia As our program insights show: in Ethiopia, unmarried girls in relationships may not plan

+ Read More