Program Briefs: Changing Attitudes to Shift Contraceptive Demand (En Français, Aussi)
*Keep scrolling for the French version, below. By: Beth Brogaard,
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Transform/PHARE generates innovative evidence-based social and behavior change communications to address barriers to modern contraceptive use, transform attitudes about reproductive health and promote family planning in West Africa.
Transform/PHARE is a USAID funded five-year project that introduces innovative practices from marketing, advertising, human-centered design and behavioral economics to strengthen health-related behavior change programming. Innovation is not necessarily an invention that is entirely new, it may be building on an approach from a different field or combining two or more existing approaches.
Learn more about what we’re doing in Cote d’Ivoire with men from the informal sector.
By Nicole Ippoliti and Sarah Fathallah, YLabs The piece below originally
By Leonce A. Dossou, PSI/ABMS Communications Specialist “I was shocked
Written by Leonce A. Dossou, PSI/ABMS Communications Specialist “My mother