Transform/PHARE

Transform/PHARE generates innovative evidence-based social and behavior change communications to address barriers to modern contraceptive use, transform attitudes about reproductive health and promote family planning in West Africa.

Transform/PHARE Project Fact Sheet

Transform/PHARE is a USAID funded five-year project that introduces innovative practices from marketing, advertising, human-centered design and behavioral economics to strengthen health-related behavior change programming. Innovation is not necessarily an invention that is entirely new, it may be building on an approach from a different field or combining two or more existing approaches.

Where We Work

Benin

Académie de l'Artisanat

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Burkina Faso

Innovation Lab

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Côte d’Ivoire

Promoting Male Engagement and Partners’ Dialogue

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Niger

Engaging Religious Leaders

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Thematic Areas

Audience Segmentation

Provider Behavior Change

Cross-Sectoral
Social Behavior Change

Male
Engagement

Watch Us in Action

Happening Now

Learn more about what we’re doing in Cote d’Ivoire with men from the informal sector.

Latest
Updates

Program Briefs: Changing Attitudes to Shift Contraceptive Demand (En Français, Aussi)

*Keep scrolling for the French version, below. By: Beth Brogaard,

Transform/PHARE at the Francophone SBC Summit in Abidjan

by Jessica Vandermark, Director, Camber Collective The post below originally

A Rising Entrepreneur

by Léonce Dossou, Communications Specialist, ABMS At 21, Épiphanie lives

Who Decides about Family Planning in Niger? The Imam, the Parents, or the Wallet?

By Nicole Ippoliti and Sarah Fathallah, YLabs The piece below originally

A Second Chance: Family Planning and Skill Building in Benin

By Leonce A. Dossou, PSI/ABMS Communications Specialist “I was shocked

A Rising Entrepreneur

Written by Leonce A. Dossou, PSI/ABMS Communications Specialist “My mother

Additional Resources

Transform/PHARE Learning Briefs

Transform/PHARE was a five-year USAID-funded project that used evidence based social and behavior change communication (SBCC) strategies to develop and test innovative prototypes to address

October 19, 2020

Pere Burkinbila Implementation Manual

The Pere Burkinbila was designed to teach fathers how to educate their sons on reproductive health and also challenge male-oriented social norms and practices. Fathers’

July 12, 2019

Transform/PHARE Project Fact Sheet

Transform/PHARE is a USAID funded five-year project that introduces innovative practices from marketing, advertising, human-centered design and behavioral economics to strengthen health-related behavior change programming.

June 20, 2019

Gender Continuum Applied- Success Story

USAID funded five-year project, is illustrated in an info-graphic sharing 6 examples of the different activities implemented during the duration of the project. The infographic

June 11, 2019

Didier Comic Book Season 2

This is Season 2 of the Didier Comic Book released in a Facebook series through Transform/PHARE to engage young men in the informal sector on

March 27, 2019

Project Infographic

USAID funded five-year project, is illustrated in an info-graphic sharing 6 examples of the different activities implemented during the duration of the project. The infographic

March 5, 2019

Partners that Transform

This website is made possible by the generous support of the American people through the United States Agency for International Development (USAID). This website and the corresponding contents were prepared by PSI and its partners for USAID, Contract Number AID-OAA-TO-15-00037. The contents are the sole responsibility of PSI and do not necessarily reflect the views of USAID or the United States Government.

Ce site web a été rendu possible grâce au généreux soutien du peuple américain par l’intermédiaire de l’Agence des États-Unis pour le développement international (USAID). Ce site web a été préparé par PSI pour l’USAID, sous le numéro de contrat AID-OAA-TO-15-00037. Le contenu de ce site web relève de la seule responsabilité de PSI et ne reflète pas nécessairement les opinions de l’USAID ou du gouvernement américain.

Your Investment,
Real Impact

93%
Program Expenses

7%
Management, General, Fundraising Expenses

$38.96

is all it takes to give a healthy mother and her child a year of healthy life.

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1120 19th Street, NW, Suite 600, Washington, DC 20036 P (202)785-0072 F (202) 785-0120

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