An Assessment of Health Extension Workers and Sales Agents in Creating Demand for Sanitation Products and Services


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The objective of this action research report was to document the demand creation models that have been developed and tested in sanitation market development in Ethiopia. The roles and interaction of health extension workers (HEWs) and sales agents in demand generation was assessed in terms of persuading households to invest in improved sanitation products and services. IRC, with Plan and PSI, will identify recommendations to further strengthen demand creation by Transform WASH. This report summarizes the findings of action research conducted to assess the following:

  • How do the different actors in the Transform WASH project create demand for sanitation products and services? 
  • How successful have these demand creation activities been? 
  • How likely is that these activities will be sustained?