Etiti Ayeni Overview Logic Model Study Results Overview We identified 3 studies that assessed the effectiveness of social marketing on behavioral factors, behavior change, and health outcomes related to tuberculosis. 1 study found changes in behavioral factors such as a halved cost of diagnostic services offered at a social franchise clinic. 2 studies found changes in behaviors, such as a 50% improvement in the case notification rate. 1 study found changes in health outcomes, including a 60% reduction in symptom duration. Two of the tuberculosis studies had Social Marketing Benchmark Criteria scores of 6 or higher. Logic Model Study Results Click the button to download a PDF with summary results from the tuberculosis studies included in the Social Marketing Evidence Base.