We operate 33 health franchises in 30 countries in Asia, Africa and Latin America making our social franchise program the world’s largest. Our strong technical expertise, marketing savvy and our well-established relationships with franchisees has kept us on the cutting edge of health care innovation since our first franchise in Pakistan in 1995.
How does social franchising work?
Just like the franchising of restaurants or retail outlets. But for social good. Our social franchises apply commercial franchising strategies to improve health in developing countries. When you mail a package at a UPS store – in Washington state or Washington, DC – you expect quality service and consistent pricing from a reliable shipper. Our social franchises operate the same way for customers seeking affordable, reliable health services and products.
Who are the key players?
- Franchisee: An in-country health provider or business operator that owns and runs a health care franchise.
- Investors: An individual or an organization interested in giving or lending money to a health care franchise.
- Clients: The local community that is served by the health franchise.
The clinics and health centers in our network are owned and operated by health care providers who agree to deliver quality health services and products to clients at affordable prices. Franchises must maintain quality standards. As a result, franchises benefit from increased customer loyalty and the strength and name recognition a known and trusted brand provides.
How does social franchising strengthen health systems?
- Create and strengthen markets for health products and services.
- Help communities access preventative and life-saving services.
- Improve private sector quality, equity, impact and cost-effectiveness.
- Enable health workers to maintain jobs and grow their careers.
- Reach under-served populations who may not otherwise have convenient access to affordable health services.
How do clients benefit?
- Access to convenient and high-quality care.
- Convenient one-stop shop to meet a family’s wide range of health needs.
- Affordable prices.
- Reliable service.
- Counseling, support and referral services.
How do franchisees benefit?
- Increased revenue from an expanded paying clientele.
- Training that improves quality of care and increased client satisfaction.
- Enhanced reputation from brand affiliation.
- Access to lower bulk purchasing rates.
How do governments benefit?
- Relief from overburdened public health system.
- Improved national health indicators.
- More organized and regulated private health sector.
How can I get involved?
- Invest in a franchise:
Are you an individual or organization interested in giving or lending money to a health franchise?: Learn how you can change thousands of lives by investing in a single franchise.
- Become a franchisee:
Are you a health care provider or business person interested in owning or operating a health franchise?: Propel your career, gain business savvy, and use your professional skills to impact more people in your community.
Our network of social franchises bring preventative and life-saving services to people in the developing world by providing a variety of family planning options; reproductive health and maternal child health services; tuberculosis and pneumonia testing and treatment; HIV counseling and testing; malaria prevention, diagnosis and treatment; and diarrheal disease treatment.
Our franchises help strengthen national health systems and improve job growth for local communities.
Our 10,000 franchisees reach more than 10 million clients per year through 33 franchise networks across 30 countries.
PSI supports franchisees by:
- Training medical doctors, pharmacists, nurses and other health workers.
- Providing guidance on maintaining high-quality standards.
- Training community outreach workers to share basic health information and refer clients to local clinics.
- Offering newer equipment and more treatment options.
- Marketing the franchise brand.
- Providing basic business training.
- Using the power of bulk purchasing power to access resources at cheaper prices.
- Helping avoid inventory exhaustion or a stock-out.
Check out the chart below to see which health areas our various franchises work in across the world:
- Simplified Asset Indices to Measure Wealth and Equity in Health Programs: a Reliability and Validity Analysis Using Survey Data from 16 Countries
Many program implementers have difficulty collecting and analyzing data on program beneficiaries' wealth because a large number of survey questions are required to construct the standard wealth index. We created country-specific measures of household wealth with as few as 6 questions that are highly reliable and valid in both urban and rural contexts.
- Total Market Approach: Swaziland
This case study describes the market for male condoms in Swaziland, and the roles of the public, social marketing, and commercial sectors in the market.
- Total Market Approach: Uganda
This case study describes the market for male condoms in Uganda, and the roles of the public, social marketing, and commercial sectors in the market.
- Integrating Family Planning into MULU/MARPs HIV Prevention project
Overview of a USAID funded national HIV prevention flagship project targeting most-at-risk populations in 168 Ethiopian towns.
- Reaching Muslim Women of Nepal Through the Private Sector
The Women's Health Program (WHP) has been implemented in 50/75 districts across Nepal since 2009 with the objective of increasing utilization of FP services through PSI/Nepal's social franchise network and ensuring method mix and more choices for long-term methods.
- Evaluating the Impact of Social Franchising on Family Planning Use in Kenya
At the iHEA conference, PSI presented the results of a study that aimed to determine whether the Tunza Family Health network increases access to family planning for women of reproductive age in Kenya.
- Infusing Capital to Activate the Supply Chain for Sanitation Financing in Rural Bihar, India
In India, the estimated economic impact of diarrhea and inadequate sanitation amounts to an annual loss of US$38.5 billion. The state of Bihar has some of the poorest sanitation indicators in the country with 88% of rural households lacking access to toilet facilities. The vast majority of the population in Bihar (89%) live in rural areas, and of of these rural households, 68% belong to the poorest two wealth quintiles, where access to improved toilet facilities is the lowest.
- Evaluating the Impact of Social Franchising on Family Planning Use in Kenya
In Kenya, the private sector is an important component of health service delivery, and of providing access to preventive and curative health services. The Tunza Social Franchise Network, operated by Population Services Kenya, is the largest network of private providers, currently comprising of 323 clinics.
This one-pager explores the impact franchising has on access to family planning.
- A Comparison of Case-Mix, Client Volume and Revenue between Franchised and non-Franchised Providers in Kenya
Social franchising has emerged in an effort to improve the quality and scope of services provided in the private sector. Yet, little is known about the effect of franchising on the provider and clinic.
This paper highlights the differences in the volume of services provided, composition of services and revenue of franchised Tunza providers compared to non-franchised private providers.
- Leveraging the Power of Markets for Family Planning Services: A Look at PSI/Malawi’s Approach to Social Franchising
In 2011, PSI/Malawi developed and implemented a new reproductive health and strategic plan that focuses on youth as well as long acting reversible contraception (LARCs). Analysis of the total market and growth of the private sector led PSI/Malawi to identify private sector franchising as a way to add significant value to the overall health system. This brief outlines PSI/Malawi’s approach to social franchising and its success.