South
Africa

Society for Family Health (SFH) South Africa and PSI South Africa put clients at the center of their health products and services, facilitating programs that accelerate prevention and treatment for HIV.

For all official information and updates regarding COVID-19, visit the South African Department of Health’s website at www.SAcoronavirus.co.za.

Society for Family Health 36 Glenhove Rd. Melrose Estate Johannesburg 2196 South Africa Phone: + 27-011-484-5320 sfhnational@sfh.co.za

Techno Link Block G
63 Regency Drive
Route 21 Corporate Park
Irene, South Africa, 0157

Phone: +27-87-809-0087

Our Presence in
South Africa

SFH South Africa

SFH is a leading South African public health organization that brings quality health products and services to vulnerable and low-income communities. SFH is a non-profit, non-governmental organization and a PSI network member. Since its founding in 1993, SFH’s main area of focus has been HIV prevention. Today, SFH is driven by the understanding that HIV prevention requires mutually supportive interventions and has moved to expand the products and services they offer. These include HIV screening services, voluntary medical male circumcision, sexual and reproductive health education and training as well as condom distribution and promotion.

PSI South Africa

PSI South Africa, a social enterprise that is part of PSI’s network, aims to create a financially sustainable operation that optimizes health impact by developing targeted solutions that increase consumer choice and improve access to quality, affordable health products. PSI South Africa started as a condom business in 2012 and has expanded into pharmaceuticals in 2017. As an enterprise, PSI South Africa’s geographic reach extends beyond South Africa itself to include Lesotho, Eswatini, Namibia, Botswana, Zambia and Zimbabwe.

How we
work

01
Asset 17

Consumer
Led

02
Asset 26

Market Development

03

Program
Design

04
Asset 9

Social
Enterprise

Our
Impact

In 2018, Society for Family Health (SFH) South Africa and PSI South Africa provided 85,287 years of healthy life for clients, including:

105,000

men accessed voluntary medical male circumcision services

543,000

clients reached with HIV self-testing kits

18,000

clients reached with HIV testing services

Practice Areas
We Focus On

In response to South Africa’s high HIV prevalence rate, Society for Family Health (SFH) South Africa works in collaboration with the government to increase access to voluntary medical male circumcision, which decreases the chance of spreading HIV and other sexually transmitted infections, in the communities that it serves. These services are integrated into public health facilities and offered through mobile clinics and partnerships with general practitioners. SFH also works with traditional leaders to frame voluntary medical male circumcision as a customary male initiation practice in their communities.

SFH works to catalyze the market for HIV self-testing in South Africa. Programming positions self-testing as an innovative approach that allows clients to access testing at their convenience, ultimately increasing access to the services.

HIV testing services like self-testing provide an entry point to treatment and care and are crucial to achieving the UN’s 95-95-95 target—that by 2030, 95% of those who are HIV positive know their status, 95% of those who know their status are on treatment and 95% of those on treatment are virally suppressed. Services focus on engaging the sexual networks of their clients who are HIV positive, which increases the chances of finding people living with HIV who may not be aware of their status.

SFH invests in reducing sexual risk by changing behaviors and has deepened this investment with a combination prevention approach to its HIV program delivery. SFH has also expanded its cadre of dedicated condom promoters and through this programming has increased its understanding of behavior change communication. Condom promotion is an integral part of SFH’s HIV testing, voluntary medical male circumcision and social and behavior change programs.

PSI South Africa, a social enterprise that is part of the PSI network, has also been selling condoms since its inception in 2012 and aims to create a sustainable business model that develops targeted solutions, increases consumer choice and improves access to quality, affordable health products so that condoms are available to all.

In 2018, SFH expanded its behavior change programs into the public school system and in communities. South Africa’s National Strategic Plan for 2017 to 2022 places a focus on primary prevention of both HIV and tuberculosis and on the strengthening of social and behavior change programming. SFH’s behavior change activities have been part of two major programs, the USAID-funded Determined, Resilient, Empowered, AIDS-free, Mentored and Safe (DREAMS) project, which aims to reduce rates of HIV among adolescent girls and young women, and the South African Department of Basic Education’s Sexuality and HIV Prevention Education Activity.

Historically, PSI has always taken an enterprise-style approach to global health challenges, coupling donor funding with marketing, the use of branded products and consumer insights from the private sector. Now, PSI is leveraging this approach in South Africa through the social enterprise, PSI South Africa, to support a healthy market to fulfill donor expectations for more sustainable approaches. PSI South Africa uses sound marketing and business discipline in its social enterprises to ensure the long-term viability of consumer-powered healthcare by balancing the pursuit of social impact and financial self-reliance.

Featured Projects

Voluntary Medical Male Circumcision

Donor: US President’s Emergency Plan for AIDS Relief

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HIV Testing Services

Donor: US President’s Emergency Plan for AIDS Relief; Aurum Institute

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Determined, Resilient, Empowered, AIDS-free, Mentored and Safe (DREAMS) Project

Donor: US President’s Plan for Emergency AIDS Relief

+ Read More

HIV Self-Testing Africa (STAR) Initiative

Donor: Unitaid

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Break the Cycle

Donor: Bill & Melinda Gates Foundation

+ Read More

Our
Leadership

Lene Øverland

Country Representative SFH South Africa

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