PSI/El Salvador, known locally as PASMO was founded in 1998 to improve the situation of HIV/AIDS in most at high risk populations using social marketing strategies. Since it was founded, PSI/El Salvador has built strong bonds with the local NGO’s that work in HIV with high risk populations and with the National HIV/AIDS Program of the Ministry of Health. During this period PSI/El Salvador has performed prevention activities all over the country. Recently PSI/El Salvador has started a Family Planning project promoting long term contraceptives.
HIV activities in El Salvador promote healthy behaviors in most at risk populations, specifically men who have sex with men, FSW and youth. These activities are performed all over the country and over the last years their numbers have been duplicated.
The HIV team is making efforts to discover new ways on how to approach MSM population, a difficult task because of stigma and discrimination in the country. Internet and chat room have prove to be very effective to address MSM populations and encourage them to attend prevention activities.
As a part of our strategy and reinforcing our messages PSI/El Salvador has a condom distribution program with the brand VIVE one of the most sale condoms in El Salvador. During 2010 PSI/El Salvador, along with PSI offices of al the region, renewed the image of Vive brand.
Youth activities are also crucial to PSI/El Salvador and recently have established an agreement with the Ministry of Education to perform activities in low-income public schools in high-risk zones. PSI El Salvador is also working at a community level with the Social Inclusion Secretariat and working with faith based organizations and their leaders to address youth populations in sexual and reproductive health.
PSI/El Salvador recently started an ambitious Family Planning program with the goal to promote the use of long term contraceptives such as IUD and implants as an alternative to sterilizations and other contraceptives. For this project we have established strong relations with the Ministry of Health and private sector.
- Ministry of Health
- Ministry of Education
- Social Inclusion Secretariat
- Local NGOs
- “Mamá Segura” Delivery Kits Summary
Socios públicos y privados reciben donación de kits “Mamá Segura” para prevenir la transmisión del virus del Zika en mujeres embarazadas Centroamericanas.
Public and private partners have donated "Mamá Segura" kits to prevent transmission of the Zika virus in pregnant women in Central America.
- Improving Provider Behavior Change Communication and IPC: Best Practices from the Women’s Health Project
This brief describes the challenges faced, strategies developed, and lessons learned by the Women's Health Project. It also proposes a set of best practices for improving productivity of interpersonal communications (IPC) agents and increasing providers' skills and motivation.
- “The ART of Synergy”: Qualitative Study on Barriers to HIV Treatment Adherence among PLWH in Central America
This presentation includes the results from a qualitative study on barriers to HIV treatment adherence among men who have sex with men.
- Barriers and Motivators to Treatment Adherence Among Transgender Women in Central America
PASMO conducted a qualitative study to explore the barriers to antiretroviral therapy adherence faced by HIV-positive transgender women in Nicaragua, El Salvador, and Costa Rica.
- “Sometimes We Take a Vacation”: Qualitative Study on Barriers to HIV Treatment Adherence Among PLWH in Central America
In 2012, PASMO conducted formative research to explore barriers and strategies people living with HIV (PLWH) use to achieve antiretroviral therapy (ART) adherence.
- The Effectiveness of the USAID Combination Prevention Program for Preventing the Spread of HIV Among Key Populations in Central America
PSI/PASMO recently published four peer-reviewed articles on the effectiveness and innovation of the USAID Combination Prevention Program for HIV in Central America.
- Cyber-Educators In Latin America
In Latin America, PASMO has employed cyber-educators to reach young MSM with HIV prevention information through online chat rooms. Check out this video explaining their approach.
- Integrating HIV prevention and family planning for a better future
Launched in 2010 by PSI's Central American affiliate, PASMO, the Combination Prevention Program for HIV offers an integrated approach to prevention that combines testing and counseling, condom promotion and distribution, and family planning, as well as other services to promote an improved well-being.
- Effectiveness of Behavior Change Communications for Reducing Transmission Risks Among People Living with HIV in 6 Countries in Central America
This first region-wide study aims to estimate prevalence of HIV-related risks (sexual behavior, HIV disclosure, number of sex partners, violence) and factors associated with these risks as well as evaluate a behavior change communications program targeted to PLHIV in 6 countries in Central America. After 2 years, the program achieved moderate coverage, with 21% of the sample reporting exposure to interpersonal communications (IPC) and 52% to mass media program components.
- Use of a Unique Identifier Code System to Track Key Populations Reached Under a Combination Prevention Program in Six Countries of Central America
In 2010, the Pan American Social Marketing Organization (PASMO) began implementing a USAID-funded Central American Combination Prevention Program for HIV, targeting key populations at higher risk that are often hidden, marginalized, and mobile. This presentation discusses that program