Ever since its independence in 1947, India has been on the path of all-round socio-economic progress. With more than 1 billion people, India accounts for nearly 20 percent of the world’s population. It is the world’s tenth largest economy by nominal GDP and the third largest by purchasing power parity (PPP), making it one of the top industrialized countries in the world.
However, despite India’s economic growth it continues to face the challenges of poverty, corruption, malnutrition and inadequate public healthcare. With its ever increasing population, India’s healthcare infrastructure is completely overburdened with continued and emerging diseases, as well as chronic degenerative diseases. This is largely due to lack of environmental sanitation and safe drinking water, under-nutrition, poor living conditions and limited access to preventive and curative health services.
PSI began its operations in India in 1988 and currently has more than 900 staff members across 20 states. Current areas of program focus are:
- HIV/AIDS and other sexually transmitted infections
- Malaria prevention
- Child survival
- Gender-Based violence
- Non-communicable diseases
- Maternal Health
- Family Planning
It’s estimated that India has 5.6 million people living with HIV – more than any other country. Success in controlling HIV in India can positively impact the overall world situation just because of the sheer numbers.
PSI/India is involved in several large-scale prevention projects aimed at curbing HIV incidence:
Sponsored by the Bill & Melinda Gates Foundation, this program promotes safer sexual practices in Andhra Pradesh, Karnataka, Maharashtra and Tamil Nadu states. PSI/India also makes condoms accessible along national highways. The core of PSI/India’s contribution to this program is intensive communication, franchising and distribution in 100 locations where HIV prevalence and risky behavior is highest. PSI/India has reached more than 7.6 million clients of sex workers in these areas.
HIV/AIDS Workplace Intervention Program
Under USAID’s Project Connect, PSI/India helps mobilize the private sector to support HIV/AIDS-related interventions. It also establishes prevention of parent-to-child transmission centers through public-private partnerships and advocacy with the insurance and pharmaceutical sectors.
Collieries Outreach Intervention for Limiting HIV/AIDS (COILA)
PSI/India implements this HIV prevention program for the coal mining community, in partnership with Jharkhand State AIDS Control Society. The project studies the norms of people in the coal mining districts of Jharkhand and then launches effective interventions with support from partners.
PSI/India targets high-risk behavior groups of commercial sex workers, their clients, and long-haul truck drivers in Mumbai with HIV-prevention activities. So far, the Mumbai project has touched 6,000 commercial sex workers in “red-light” areas of Mumbai, 600,000 men at risk and 2,500 injecting drug users with:
- Interpersonal and mid-media communication.
- Condom social marketing.
- Voluntary counseling and testing centers.
- Drop-in centers.
Additionally, PSI/Mumbai’s Saadhan Helpline provides counseling and information services to the general population.
PSI/India’s comprehensive family planning messaging and maternal health programs span 17 states. They create informed demand and provide reliable supplies of quality, affordable products, including:
- Oral and injectable contraceptives
- Intra-uterine devices
- Emergency contraceptives
- Vitamin supplements
- Drugs to prevent post-partum hemorrhage
In the state of Rajasthan, PSI/India manages a government-sponsored health center that provides antenatal and post-natal care, immunization, treatment of childhood illnesses and other services. With funding from KfW and David and Lucile Packard Foundation, PSI/India uses a variety of communication methods to reach thousands of women in Rajasthan, Madhya Pradesh, Chhatisgarh and Jharkhand with family planning messaging. PSI/India also markets the women’s anemia-prevention nutritional supplements, Vitalet and Vitalet PREG.
PSI/India’s five-year reproductive health initiative in 11 states is building the capacity of private-public health care providers, promoting underutilized products and creating demand for the services of trained, qualified health service providers.
More than 600,000 Indian children die of dehydration from diarrhea each year. Water disinfectants, rehydration salts and zinc supplementation are low-cost solutions that can yield priceless benefits. PSI/India currently works to lower incidence of diarrheal diseases and related child mortality in the states of Uttar Pradesh, Uttaranchal, West Bengal and Orissa.
PSI/India also markets Safewat, a water disinfectant, and various brands of oral rehydration salts and zinc tablets. A pilot program is under way to promote the use of ORS and zinc tablets to reduce morbidity and mortality due to diarrheal disease among children under age 5 in Rajasthan.
Water, Sanitation and Hygiene
Globally, there are 2.5 billion people around the world who live without access to improved sanitation facilities. Nearly one-third of these people live in India.
Supporting Sustainable Sanitation Improvements
In the state of Bihar, PSI is working with the Bill and Melinda Gates Foundation, the Monitor Group and Water for the People to implement an innovative sanitation project called Supporting Sustainable Sanitation Improvements (3Si). This project aims to increase access and use of improved sanitation facilities, as well as establish a sustainable market-based supply chain for sanitation products and services.
Currently, only 30 percent of households in Bihar have latrines, and diarrheal episodes make up 12.1 percent of the nation’s total. To address this, 3Si will contribute 59 percent of the total sanitation coverage in Bihar until 2017 (about 350,000 households) and will address the high rate of under-five deaths due to diarrhea.
India is a high burden tuberculosis country with more than one-fifth of the world’s TB cases. The goal of this project is to decrease mortality and improve access to quality TB care. PSI/India is implementing the program in six states: Bihar, Punjab, Haryana, Karnataka, Rajasthan and Maharashtra. The objectives of the project are to improve TB care and control, especially for marginalized and vulnerable populations, including TB-HIV patients. This project is sponsored by the Global Fund.
- U.S. Agency for International Development
- The Federal Republic of Germany through KfW Entwicklungsbank (the German development bank)
- U.S. Centers for Disease Control and Prevention
- Ministry of Health and Family Welfare
- National AIDS Control Programme
- Bill & Melinda Gates Foundation
- David and Lucille Packard Foundation
- William and Flora Hewlett Foundation
- British Department for International Development
- Central Indian Government
- Commissioners for Health and the State AIDS Control Societies (state and district levels)
- Community-based organizations
- Other NGOs
- Panchayat Raj Institutions (for rural promotion of birth spacing and good maternal/child health practices)
- Local medical providers and retailers that carry and promote PSI products
- Barrier and Triggers to Early Detection of Pregnancy Among Women of Reproductive Age (20-34 Years) in Three States of North India
In India, the Medical Termination of Pregnancy Act of 1971 permits medical abortion up to seven weeks (49 days) from the first day of the last menstrual period (LMP). Therefore, timely detection of pregnancy is essential for ensuring that a woman has enough time to make decisions regarding the pregnancy, such as registering for antenatal care or terminating the pregnancy through medical or surgical abortion. The Women’s Health Project (Pehel), aims to prevent unintended pregnancies by increasing women’s access to both voluntary contraceptive services and safe and legal termination of pregnancy through medical abortion. PSI/India designed an intervention to educate women about early detection of pregnancy (EDP). As part of that intervention, a qualitative study was conducted to understand women’s perspectives about EDP.
- Learning From Bihar, India: an Evolutionary Process and the Impact of a Market Development Program to Create a Functioning Sanitation Market
Market failures are not treated as final, but rather become the target of programs or policies to improve them.
- Effectiveness of a Personalized Interpersonal Behavior Change Model for High Adoption of Modern Family Planning Services in India
The Women’s Health Project (WHP) is the flagship program for family planning of PSI/India and is implemented in thirty high priority districts across three states, namely—Uttar Pradesh, Rajasthan and Delhi. Despite the fact that the IUCD is one of the most effective reversible contraceptive options, its use in India has remained low at approximately two percent of women of reproductive age (WRA) over the last couple of decades. Therefore, one of the one key objectives of WHP is to increase access to family planning methods, including the long-acting reversible IUCD.
- Role of Helpline Outbound Calling in Reduction of Dissatisfaction and Discontinuation Rate Among IUD Clients
Studies on family planning (F.P) methods have shown that user satisfaction is an important contributor to greater compliance and longer continuation. Studies have also shown that women’s perceptions of physical and psychological effects of each method strongly influence method selection. Making a follow up call after client service is important for a number of reasons, including improving organization’s/clinic’s credibility. The follow up adds value to the service or product the client received and gives an opportunity to build a stronger relationship with each client. This could result in referrals to more potential clients.
- Maintaining Quality at Scale for Sanitation: Leveraging Existing Reporting Mechanisms With MFIs in Bihar, India
How does 3Si maintain quality at scale without increasing existing M&E costs substantially? By leveraging existing reporting mechanisms of its partner MFIs.
- Infusing Capital to Activate the Supply Chain for Sanitation Financing in Rural Bihar, India
In India, the estimated economic impact of diarrhea and inadequate sanitation amounts to an annual loss of US$38.5 billion. The state of Bihar has some of the poorest sanitation indicators in the country with 88% of rural households lacking access to toilet facilities. The vast majority of the population in Bihar (89%) live in rural areas, and of of these rural households, 68% belong to the poorest two wealth quintiles, where access to improved toilet facilities is the lowest.
- National White Paper: Synergizing Efforts in Diabetes Care at the Tertiary Level
Every year, roughly 5.8 million Indians die from heart and lung diseases, stroke, cancer and diabetes. In other words, 1 in 4 Indians risks dying from an non-communicable disease (NCD) before they reach the age of 70. In line with WHO’s Global action plan for the prevention and control of NCDs 2013-2020, India is the first country to develop specific national targets and indicators aimed at reducing the number of global premature deaths from NCDs by 25% by 2025.
- Learning Before Leaping: Integration of an Adaptive Study Design Process Prior to Initiation of BetterBirth
This paper describes how an initial trial of BetterBirth, an intervention using the WHO Safe Childbirth Checklist, was modified and implemented in additional facilities in Uttar Pradesh, India, in order to collect stronger evidence of the program's impact on essential birth practices and maternal and neonatal health.
- Using Commercial Marketing Techniques to Introduce New Contraceptive Products in Zambia and Malawi
PSI platforms in Zambia, Malawi and India are now marketing three new products: a contraceptive gel, diaphragm and female condom. This case study describes how PSI is working to make these new methods accessible and attractive to women.
- Promoting Awareness Around Diabetes and Hypertension in India
Two posters that make part of a communications campaign in India, which aims to increase awareness of diabetes and hypertension among adults.