PSI Ethiopia applies the power of insight marketing to its work in the Ethiopian private and public sectors. Its work includes HIV solutions and treatment, adolescent sexual and reproductive healthcare, prevention and screening for non-communicable diseases, and water, sanitation and hygiene solutions.

METI Office Park, 11th floor,
Bole Sub City, Kebelle 03/07,
Namibia Street, Addis Ababa

Phone: + 251 11 618 9553

Our Presence in

PSI Ethiopia

PSI Ethiopia was established in 2003 and develops results-based national programs for malaria, HIV/AIDS and child survival. With one of the fastest growing economies in sub-Saharan Africa, Ethiopia still faces challenges as health markets are failing to reach those that need life-saving health services and products. With over 240 staff dedicated to serving Ethiopian consumers, PSI Ethiopia works with both the private and public sector.

How we

Asset 17


Asset 26

Market Development



Asset 9



PSI Ethiopia has achieved the following impact across its areas of practice:

In 2016,

95,000 households

were reached with information
about improved latrines

In 2017, PSI Ethiopia reached


people with financial and contraception counseling

In 2017, PSI Ethiopia's
programming reached


girls with voluntary contraception

From 2017 to 2019,


at-risk individuals were screened for diabetes

From 2017-2019, PSI Ethiopia provided


consumers with HIV/AIDS services

Practice Areas
We Focus On

PSI Ethiopia works with the Government of Ethiopia and local implementing partners to increase the demand for and supply of comprehensive and innovative community-based HIV prevention products and services, reducing undiagnosed HIV infections and improving linkages to treatment for hard-to-reach populations.

PSI Ethiopia works with the Ministry of Health to reach patients at risk of hypertension to increase their awareness of the benefits of early screening, as well as diagnosis and management of hypertension.

PSI Ethiopia has set a goal to transform the sanitation market nationwide and is pioneering a new market-based model to increase the supply and demand for low-cost products for water, sanitation and hygiene services. To tackle Ethiopia’s sanitation issues, PSI Ethiopia has also launched a “pay-for-use” toilet franchise and promotes the use of household water treatment products.

PSI Ethiopia uses a human-centered design approach to increase access to and use of voluntary modern contraception for 15- to 19-year-old married girls. The program, “Smart Start” (created through PSI’s Adolescents 360 project) works with girls to help them envision their future and positions contraception as a key asset to achieving their dreams. PSI Ethiopia also focuses on married adolescent couples to increase husband engagement, improving the acceptance of contraception and method continuation. In addition, PSI Ethiopia has launched the In-School Sexual Reproductive Health project which seeks to develop a desirable, culturally appropriate and effective model for adolescents to access to sexual and reproductive health information, services and products.

Through a new program based off insights gathered from Adolescents 360, called RISE, the Ethiopian Ministry of Health will integrate Smart Start into Ethiopia’s national Health Extension Program–bringing Smart Start to 1 million girls by 2025. 

Featured Projects

USAID Transform WASH and USAID Growth through Nutrition Activity

Donor: USAID

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PMI VectorLink

Donor: US President’s Malaria Initiative (PMI)

Project Lead: Abt Associates

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HIV Services for Key and Priority Populations

Donor: USAID

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Healthy Heart Africa

Corporate Partner: AstraZeneca UK

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Adolescents 360

Donor: Bill & Melinda Gates Foundation and Children’s Investment Fund Foundation

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Donato Gulino

Country Representative PSI Mozambique


Discover what's happening at PSI

GAC Awards PSI and MSI CA$19.7M to Bring Youth Contraceptive Programming to 500K+ Ethiopian Girls

Our commitment has guided our work since day one: serving consumers – at scale – with the tools to take charge of their lives. And

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#FPinCOVIDresponse, as explained by PSI Young Designers

PSI youth programs are pivoting in response to COVID-19, with young designers driving ship. Across our youth-powered contraceptive programs, our young designers’ insights continue to

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Supporting Local Production of Handwashing Facilities in Benin, Côte D’Ivoire and Ethiopia

By Monte Achenbach, Chief of Party, USAID Transform WASH Salifou Compaore, Chief of Party, USAID Sanitation Service Delivery Bernard Elegbe, Director of Child Survival and

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Strengthening the Supply Chain to Respond to COVID-19 in Ethiopia

By Monte Achenbach, Chief of Party, USAID Transform WASH 3 billion people around the world lack access to a place in their own homes to

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18 Months of Learning Since A360’s Midterm Evaluation

In 2016, PSI launched Adolescents 360 (A360). With young people at the fore, we delved into designing around the challenges that the adolescent sexual and

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In Ethiopia, We’re Going to Scale — Nationwide

By Emma Beck, Associate Communications Manager, PSI Through RISE, the Ethiopian Ministry of Health, with an investment from the Children’s Investment Fund Foundation and with

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