PSI Ethiopia applies the power of insight marketing to its work in the Ethiopian private and public sectors. Its work includes HIV solutions and treatment, adolescent sexual and reproductive healthcare, prevention and screening for non-communicable diseases, and water, sanitation and hygiene solutions.
Our Presence in
PSI Ethiopia was established in 2003 and develops results-based national programs for malaria, HIV/AIDS and child survival. With one of the fastest growing economies in sub-Saharan Africa, Ethiopia still faces challenges as health markets are failing to reach those that need life-saving health services and products. With over 240 staff dedicated to serving Ethiopian consumers, PSI Ethiopia works with both the private and public sector.
PSI Ethiopia has achieved the following impact across its areas of practice:
were reached with information
about improved latrines
In 2017, PSI Ethiopia reached
people with financial and contraception counseling
In 2017, PSI Ethiopia's
girls with voluntary contraception
From 2017 to 2019,
at-risk individuals were screened for diabetes
From 2017-2019, PSI Ethiopia provided
consumers with HIV/AIDS services
We Focus On
PSI Ethiopia works with the Government of Ethiopia and local implementing partners to increase the demand for and supply of comprehensive and innovative community-based HIV prevention products and services, reducing undiagnosed HIV infections and improving linkages to treatment for hard-to-reach populations.
PSI Ethiopia works with the Ministry of Health to reach patients at risk of hypertension to increase their awareness of the benefits of early screening, as well as diagnosis and management of hypertension.
PSI Ethiopia has set a goal to transform the sanitation market nationwide and is pioneering a new market-based model to increase the supply and demand for low-cost products for water, sanitation and hygiene services. To tackle Ethiopia’s sanitation issues, PSI Ethiopia has also launched a “pay-for-use” toilet franchise and promotes the use of household water treatment products.
PSI Ethiopia uses a human-centered design approach to increase access to and use of voluntary modern contraception for 15- to 19-year-old married girls. The program, “Smart Start” (created through PSI’s Adolescents 360 project) works with girls to help them envision their future and positions contraception as a key asset to achieving their dreams. PSI Ethiopia also focuses on married adolescent couples to increase husband engagement, improving the acceptance of contraception and method continuation. In addition, PSI Ethiopia has launched the In-School Sexual Reproductive Health project which seeks to develop a desirable, culturally appropriate and effective model for adolescents to access to sexual and reproductive health information, services and products.
Through a new program based off insights gathered from Adolescents 360, called RISE, the Ethiopian Ministry of Health will integrate Smart Start into Ethiopia’s national Health Extension Program–bringing Smart Start to 1 million girls by 2025.