Our Presence in

PSI Vietnam

Since our start in 2005, PSI Vietnam’s combined social behavior change and service delivery programs support people to lead healthier lives. Bridging innovation and insights, we, alongside partners and consumers, are advancing how we bring the power of health choice into the palm of people’s hands.

How we

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Market Development



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By 2020, PSI Vietnam reached 6 million consumers through social behavior change campaigns, quality health products and services focused on emergency response and preparedness, malaria, hypertension, sexual and reproductive health, and HIV and TB.

This includes:


users screened for malaria, HIV & TB and/or hypertension


users treated for malaria and hypertension

40 million

health and hygiene products sold through PSI's social marketing efforts


private clinics and pharmacies trained in consumer-powered service delivery,
reporting and referrals


hygiene products distributed to private health facilities

Featured Projects

Using a Market-Based Approach to Transform Rural Women and Girls’ Sanitation in Vietnam

Donor: Camilla Hagen Sørli, Maverick Collective Founding Member

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Using Mobile Health and Incentives to Promote Increased TB Screening and Referrals among Rural Pharmacists


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Using Youth-Powered Design to Reduce Unintended Pregnancy Among Youth in Vietnam

Donor: Amy Marks Dornbusch, Maverick Collective Member

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Greater Mekong Subregion Elimination of Malaria through Surveillance (GEMS)

Donor: Bill & Melinda Gates Foundation

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A Total Market Approach to Scaling Up Effective Harm Reduction in Vietnam

Donor: Elton John AIDS Foundation

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Hoa Nguyen

Hoa Nguyen

Country Director PSI Vietnam
Julia Roberts

Julia Roberts

Vice President, Global Fundraising and Communications PSI Global

Eric Seastedt

Regional Representative, Southeast Asia PSI Global


Discover what's happening at PSI

Integrating Private Providers Into Malaria Elimination Efforts

Vietnam and other countries in the GMS region have set a goal to eliminate malaria by 2030. While possible, it will take commitment, coordination, and creativity to make this a reality. Throughout its implementation, the GEMS+ program has strengthened commitments from national governments, achieved coordination between the public and private sectors and introduced creativity through innovations in digitization.

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People in village

Getting to Zero Malaria Starts with Building Stronger Health Systems

No single tool available today will solve the problem of malaria. Reducing malaria case incidence and mortality risk by 90 percent globally by 2030 will require new approaches and greatly intensified efforts, aided by new tools and the better implementation of existing ones.

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Tracking Outbreaks With Social Media Chatbots

By Shwetha Srinivasan, M&E Associate, Hoa Nguyen, Research Coordinator, PSI Vietnam and Bram Piot, Sr. Surveillance & Monitoring Advisor The COVID-19 pandemic exposed the need for innovative surveillance

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Provider handing consumer a condom

How to Reduce Unplanned Pregnancies? Ask Consumers.

In January 2021, panelists from PSI Vietnam, Planned Parenthood Association of Ghana (PPAG), YLabs, and Pathfinder International Pakistan explored how human-centered design can deliver solutions for reducing unplanned pregnancies. From Vietnam

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Webinar: Now More Than Ever – How Sexual and Reproductive Healthcare Continues During COVID

Webinar:  Now More Than Ever – How Sexual and Reproductive HealthCare Continues During COVID WEDNESDAY, JANUARY 27, 2021 – 10:00AM EST Despite the disruptions to

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Public Health Emergency Operations Centers: From Malaria Surveillance to COVID-19 Response in Laos

By Kemi Tesfazghi, GEMS Program Director and Bram Piot, Senior Surveillance & Monitoring Officer, PSI Once established, a Public Health Emergency Operations Center (or PHEOC)

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