Family planning is a proven and cost-effective solution for improved maternal and child health. Access to contraception prevents unintended, often high risk pregnancies — those that come too early, too often or too late in life — and reduces the number of abortions. Furthermore, healthy spacing of births leads to improved child survival. Women with the ability to control their fertility have better access to education and employment opportunities, bringing economic benefits and improved livelihoods to their families and communities.
A lot of obstacles can stand between a woman and easy access to life-saving contraceptives — everything from a dearth of trained health providers, to commodity stockouts, to rampant myths that contraceptives cause infertility. Because of these barriers, 40% of all pregnancies each year (more than 85 million) are unintended and every day more than 800 women die from preventable causes related to pregnancy and childbirth.
In general, our contraception solutions support Family Planning 2020 (FP2020), a global partnership of organizations working to accelerate action around family planning. FP2020’s goal is to reach 120 million more women and girls in the world’s poorest countries with access to voluntary family planning information, contraceptives and services by the year 2020.
Recognizing that young people have an acute need for contraceptives PSI has made an FP2020 Youth Pledge: PSI, through its global network of more than 50 country programs, commits to reaching 10 million people under the age of 25 with modern contraceptive methods by the end of December 2020.
To meet this ambitious goal, PSI and its partners are testing new and bold ways of collaborating with young people to reimagine and redefine the way sexual and reproductive health and rights (SRHR) programs are designed, delivered, measured and evaluated.
For instance, through programs like Adolescents 360 (A360), a US$30-million project funded by the Bill & Melinda Gates Foundation and the Children’s Investment Fund Foundation, PSI is attempting to reimagine and redesign sexual and reproductive health service delivery for adolescents in Ethiopia, Nigeria and Tanzania. A360 uses a marketing model that merges the rigor of public health, developmental science and cultural anthropology with the vigor of human centered design and youth partnership. Rather than starting with the needs of public health systems and actors, our starting point as social marketers is to understand what is deeply desirable to young people. By putting girls at the center of our design process, we seek to breakthrough solutions to take to scale.
In addition to concerted efforts to reach youth, through our network of local members and in collaboration with national governments, we seek to provide access, create demand for family planning and improve service delivery of contraception within the context of informed choice. We implement a number of other approaches and strategies to support FP2020 goals, including:
- Creating franchised networks of medical providers to offer clinical services.
- Working with health service providers through formal, competency-based training programs and rigorous quality assurance to ensure their ability to provide high-quality family planning services.
- Utilizing existing wholesale and retail distribution infrastructure to make products widely available.
- Expanding the reach of products and services to underserved populations through outreach events, task-shifting to lower level providers where possible, and engaging community-based health workers.
- Working with governments and key stakeholders to increase contraceptive security.
- Filling data gaps on contraceptive method availability, service readiness, market share and price to inform evidence-based policies and programs.
- Creating demand for contraceptive products and services using a broad mix of communication activities targeting family planning clients and providers.
Advocating for policy changes to reduce barriers to access and use of contraception for youth, women and couples.
Click on the Solutions tab for our full contraceptive methods portfolio.
In 2016, PSI’s service provision and distribution of family planning products resulted in 18.6 million CYPs and prevented an estimated 4.3 million unintended pregnancies and more than 11,000 maternal deaths.
PSI supports a comprehensive mix of methods, ranging from short-term hormonal contraception, barrier methods, long-acting reversible contraception and permanent methods.
In its quest to put users at the center of health care and bring to scale innovative service delivery approaches to reach more women and girls with high-quality contraception, PSI is transforming the family planning landscape.
List of Methods:
- Social Marketing Evidence Base: Reproductive Health
The Social Marketing Evidence Base was compiled from a systematic review of published literature evaluating social marketing interventions in global health. This document provides an overview of the results from the studies on reproductive health.
- Adolescents360 Project Brochure
Adolescents360 is reimagining and redefining the way sexual and reproductive health programs are designed and delivered for adolescent girls and young women. Check out this brochure to learn more about what makes Adolescents360 exciting and different.
- Regional Insights for Design of Adolescent-focused Reproductive Health Initiatives
In collaboration with youth partners from Adolescents 360's target communities and consortium partners, PSI led formative research to increase voluntary, modern contraceptive use and reduce unintended pregnancy among adolescent girls between the ages of 15 and 19 in Ethiopia, Nigeria and Tanzania.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Success Stories
This document contains almost 20 success stories detailing the human impact of the Expanded Social Marketing Project in Nigeria (ESMPIN).
- Infographic: The Social Marketing Evidence Base
In response to questions about the effectiveness of social marketing in global health, we systematically reviewed all literature published over two decades on social marketing for several health areas; reproductive health, malaria, child survival, and tuberculosis in developing countries. The methods and findings are summarized here in the form of an infographic.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Policy Briefs
This document includes policy recommendations to improve and increase the use of modern family planning methods and child health products across 22 states in Nigeria.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Integrated Health Implementation Report
- Expanded Social Marketing Project in Nigeria (ESMPIN): Guard Book
This document contains the visual materials used by the Expanded Social Marketing Project in Nigeria (ESMPIN) team to support its social marketing activities in family planning and child survival across the project’s 22 priority states.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Book of Abstracts
This publication compiles abstracts developed by Expanded Social Marketing Project in Nigeria (ESMPIN) and provides information on effective family planning and child survival interventions, as well as support information and services for reaching the most women and children.
- Expanded Social Marketing Project in Nigeria (ESMPIN): Technical Briefs
The Expanded Social Marketing Project in Nigeria (ESMPIN) presents key learnings, best practices and experiences from implementing social marketing activities in 22 priority states in Nigeria.
- Alexandra Angel
- Nicki Ashcroft
- James Ayers
- Kristely Bastien
- Christine Bixiones
- Paul Blumenthal
- Emily Borland
- Temple Cooley
- Manya Dotson
- Faustina Fynn-Nyame
- Anna Gerard
- Laura Glish
- Rena Greifinger
- Amanda Huber
- Rebecca Husband
- Ashley Jackson
- Amanda Kalamar
- Jamee Kuznicki
- Luna Mehrain
- Pierre Moon
- Andrea Mooney
- Jennifer Pope
- Mariah Preston
- Taylor Schaffter
- Molly Siwula