We use private sector marketing strategies to increase demand for, and access to, attractively packaged, affordable, and high-quality latex male condoms.
When used correctly and consistently, male and female condoms reduce the risk of sexually transmitted infections (STI), including human immunodeficiency virus (HIV), and unintended pregnancy. The use of water-based lubricants with latex condoms decreases risk even further by preventing condom breakage.
We encourage clients to practice dual protection, meaning use of a male or female condom (plus lubricant) along with a modern contraceptive method in order to offer maximum protection against unintended pregnancies and STIs.
In nearly 60 countries, we market attractively packaged, high-quality, latex male condoms at prices that low-income populations can afford, as part of our Total Market Approach (TMA). TMA is a system in which all sectors – public, socially marketed, and commercial – work together to deliver health choices for all population segments.
By employing traditional and non-traditional sales outlets, including pharmacies, health clinics, bars, hotels, brothels, kiosks and salons, we reach populations that may not normally have access to condoms.
Making a Difference
For 15 years, PSI Myanmar has socially marketed condoms to three key populations: female sex workers (FSW), their male clients and men who have sex with men (MSM).
Concerns about pricing strategies “crowding out” the private sector and inefficient use of public funds prompted PSI Myanmar to adopt a total market approach (TMA) to help manage the condom supply in the country.
Through a rigorous review of TMA metrics and a new pricing strategy, PSI Myanmar was able to increase demand for condoms among these key populations at risk for HIV, decrease the dominance of free and socially marketed condoms, grow the commercial sector (ensuring that free and socially marketed condoms are not crowding out the commercial brands) and improve the use of donor subsidies to target those most in need. Learn more about this program.
- Améliorer L’Accès Et L’Utilisation Des Méthodes Contraceptives Modernes Chez Les Adolescentes Et Jeunes Au Bénin
Presentation on improving access and use of modern contraceptive methods among adolescents and youth and Benin.
- What You Ask and How You Ask It: Results of a Baseline Survey Among Very Young Adolescents (10-14 Years Old) in Honduras
The teenage pregnancy rate in Honduras is among the highest in the region at 22%. Challenges faced by young people are amplified due to low levels of educational attainment, limited economic opportunities, and limited access to AYSRH (adolescent, youth, sexual reproductive health) services. Population Services International (PSI) and PASMO/Honduras are working with young girls aged 10-19 to address harmful gender norms, which contribute to unintended teenage pregnancy.
- Le DIU, éTude Dans Les Structures Sanitaires Publiques Et Communautaires Au Mali
The rate of modern contraceptive prevalence in Mali (9.9%) has increased since 2006 (6.9%). In the capital, the prevalence rate of modern contraceptives is higher than the national average, and increased by 16% to 23% from 2006 to 2012. In 2006, only 0.1% of women aged 15-49 used the long-term methods against 3% in 2012, an improvement although this is still very low.
- Motivating Community Based Mobilizers for Generating Demand for Family Planning Services for the Women’s Health Project (WHP) in Nepal
Under the Women’s Health Project, PSI/Nepal has more than 400 trained voluntary non-medical community mobilizers (also known as Didi in local community) in 50 districts of Nepal. They conduct household level interpersonal communication sessions on family planning (FP). According to Nepal Demographic and Health Survey 2011, 43% of married women use any modern contraceptive method and 1.3% use an intrauterine contraceptive device (IUCD). In order to achieve PSI/Nepal’s goal to generate demand for underutilized methods such as IUCDs through household visits, it is important to keep Didis motivated.
- The Effectiveness of the USAID Combination Prevention Program for Preventing the Spread of HIV Among Key Populations in Central America
PSI/PASMO recently published four peer-reviewed articles on the effectiveness and innovation of the USAID Combination Prevention Program for HIV in Central America.
- A Total Market Approach for Condoms in Myanmar
This article in Health Policy and Planning presents research from Myanmar, where a total market approach was proposed in order to improve efficiency in the market for condoms.
- Cases Supplement on the Total Market Approach
PSI sponsored two articles in a special supplement on the total market approach (TMA) in the Cases in Public Health Communications and Marketing journal. The first recounts PSI's experience in the markets for male condoms in Myanmar and Vietnam, and the second proposes a universal set of indicators to measure the success of TMA initiatives.
- Barriers to Modern Contraceptive Methods Uptake Among Young Women in Kenya: a Qualitative Study
To inform a youth-focused behavior change communication campaign, Population Services Kenya developed a qualitative study to better understand the barriers to contraceptive use among young women.
- AEA 2014: Serving the Poor and Sustaining Condom Markets – An Evaluation of Six African Countries
The Total Market Approach is a system in which all sectors – public, social marketing, and commercial – work together to deliver health choices for all population segments. The goal is to ensure that the poorest communities receive free products, those with slightly greater resources benefit from partially subsidized products, and those with a greater ability to pay purchase products from the commercial sector. The objective of this evaluation is to determine if actions taken by all three market sectors over the last five to seven years have increased condom use in an equitable and sustainable way in six African countries.
- Equity Monitoring for Social Marketing: Use of Wealth Quintiles and the Concentration Index for Decision-making in HIV Prevention, Family Planning, and Malaria Programs
It is essential that social marketing organizations monitor the health equity of their programs and improve targeting when the poor are not being reached. This study compares two measures of health equity, concentration indices and wealth quintiles, using a defined reference population, and considers benefits of both measures together to inform programmatic decision making