We use private sector marketing strategies to increase demand for, and access to, attractively packaged, affordable, and high-quality latex male condoms.
When used correctly and consistently, male and female condoms reduce the risk of sexually transmitted infections (STI), including human immunodeficiency virus (HIV), and unintended pregnancy. The use of water-based lubricants with latex condoms decreases risk even further by preventing condom breakage.
We encourage clients to practice dual protection, meaning use of a male or female condom (plus lubricant) along with a modern contraceptive method in order to offer maximum protection against unintended pregnancies and STIs.
In nearly 60 countries, we market attractively packaged, high-quality, latex male condoms at prices that low-income populations can afford, as part of our Total Market Approach (TMA). TMA is a system in which all sectors – public, socially marketed, and commercial – work together to deliver health choices for all population segments.
By employing traditional and non-traditional sales outlets, including pharmacies, health clinics, bars, hotels, brothels, kiosks and salons, we reach populations that may not normally have access to condoms.
Making a Difference
For 15 years, PSI Myanmar has socially marketed condoms to three key populations: female sex workers (FSW), their male clients and men who have sex with men (MSM).
Concerns about pricing strategies “crowding out” the private sector and inefficient use of public funds prompted PSI Myanmar to adopt a total market approach (TMA) to help manage the condom supply in the country.
Through a rigorous review of TMA metrics and a new pricing strategy, PSI Myanmar was able to increase demand for condoms among these key populations at risk for HIV, decrease the dominance of free and socially marketed condoms, grow the commercial sector (ensuring that free and socially marketed condoms are not crowding out the commercial brands) and improve the use of donor subsidies to target those most in need. Learn more about this program.
- Reproductive Health Supplies Coalition: Parallel Session Presentation
On October 13, FPwatch findings from DRC and Nigeria were presented at the Reproductive Health Supplies Coalition (RHSC) Annual Meeting in Seattle.
- Reproductive Health Supplies Coalition: Plenary Session Presentation
On October 13, FPwatch findings from Ethiopia were presented at the Reproductive Health Supplies Coalition (RHSC) Annual Meeting in Seattle.
- FPwatch Final Results and Key Themes Presentation
These slides summarize key themes from the FPwatch 2015-2016 outlet surveys conducted in Ethiopia, Nigeria, DRC, India, and Myanmar.
- Intensive Group Learning and On-Site Services to Improve Sexual and Reproductive Health Among Young Adults in Liberia: A Randomized Evaluation of HealthyActions
Combining intensive group learning and provision of on-site reproductive health services through an
existing alternative basic education program increased use of contraception and HIV testing and
counseling among young out-of-school Liberians.
- Améliorer L’Accès Et L’Utilisation Des Méthodes Contraceptives Modernes Chez Les Adolescentes Et Jeunes Au Bénin
Presentation on improving access and use of modern contraceptive methods among adolescents and youth and Benin.
- What You Ask and How You Ask It: Results of a Baseline Survey Among Very Young Adolescents (10-14 Years Old) in Honduras
The teenage pregnancy rate in Honduras is among the highest in the region at 22%. Challenges faced by young people are amplified due to low levels of educational attainment, limited economic opportunities, and limited access to AYSRH (adolescent, youth, sexual reproductive health) services. Population Services International (PSI) and PASMO/Honduras are working with young girls aged 10-19 to address harmful gender norms, which contribute to unintended teenage pregnancy.
- Le DIU, éTude Dans Les Structures Sanitaires Publiques Et Communautaires Au Mali
The rate of modern contraceptive prevalence in Mali (9.9%) has increased since 2006 (6.9%). In the capital, the prevalence rate of modern contraceptives is higher than the national average, and increased by 16% to 23% from 2006 to 2012. In 2006, only 0.1% of women aged 15-49 used the long-term methods against 3% in 2012, an improvement although this is still very low.
- Motivating Community Based Mobilizers for Generating Demand for Family Planning Services for the Women’s Health Project (WHP) in Nepal
Under the Women’s Health Project, PSI/Nepal has more than 400 trained voluntary non-medical community mobilizers (also known as Didi in local community) in 50 districts of Nepal. They conduct household level interpersonal communication sessions on family planning (FP). According to Nepal Demographic and Health Survey 2011, 43% of married women use any modern contraceptive method and 1.3% use an intrauterine contraceptive device (IUCD). In order to achieve PSI/Nepal’s goal to generate demand for underutilized methods such as IUCDs through household visits, it is important to keep Didis motivated.
- The Effectiveness of the USAID Combination Prevention Program for Preventing the Spread of HIV Among Key Populations in Central America
PSI/PASMO recently published four peer-reviewed articles on the effectiveness and innovation of the USAID Combination Prevention Program for HIV in Central America.