Female condoms are a barrier method of contraception that is inserted into the vagina. When used correctly and consistently, male and female condoms reduce the risk of sexually transmitted infections (STIs), including HIV and unintended pregnancy. The use of water-based lubricants with latex condoms decreases risk even further by preventing condom breakage.
PSI uses private sector marketing strategies to increase demand for, and access to, attractively packaged, affordable and high-quality female condoms.
We encourage clients to practice dual protection, meaning use of a male or female condom along with a modern contraceptive method in order to offer maximum protection against unintended pregnancies and STIs.
We first began marketing female condoms in 1995 in Zambia, and have since worked to open markets for, and increase access to, the female condom, globally. In 2016, across 27 countries, PSI sold more than 16 million female condoms and distributed 1.3 million free female condoms. This averted 181,494 disability-adjusted light years (DALYs) and provided 78,776 couple years of protection (CYPs).
We have developed successful female condom social marketing solutions by ensuring the environment is conducive for product promotion, addressing barriers women face when accessing female condoms, distributing correct usage information and supporting women to negotiate condom use with their partners.
Making a Difference
In Zimbabwe, a trip to the beauty parlor can save a woman’s life. Read the story of Tears Wenzira.
- Lessons Learned from the Introduction of the Levonorgestrel Intrauterine System (LNG-IUS) in Zambia and Madagascar
- Expanding Effective Contraceptive Options in Malawi to Include the Woman’s Condom: Understanding the Provider
- Expanding Effective Contraceptive Options: Lessons Learned from the Woman’s Condom Introduction in Zambia and Malawi
- Expanding Effective Contraceptive Options in Zambia and Malawi: Understanding the Consumer
Expanding Effective Contraceptive Options (EECO) is a USAID-funded project led by WCG with PSI and other partners to support the introduction of new contraceptive and dual protection methods. This case study presents EECO’s analysis of consumer insights and market data to develop a marketing strategy for the Woman’s Condom in Malawi and Zambia.
- Nigeria FPwatch 2015 Reference Document
This outlet report contains the findings from the 2015 FPwatch outlet survey conducted in Nigeria.
- Nigeria FPwatch 2015 Outlet Survey Research Brief
This brief highlights important findings from the FPwatch 2015 Nigeria outlet survey.
- Nigeria FPwatch 2015 Overview
This document summarizes the implementation and key findings of the FPwatch 2015 outlet survey in Nigeria.
- Nigeria FPwatch 2015 Outlet Survey Dissemination Report
Data from the 2015 FPwatch outlet survey were shared at the dissemination event held in December 2016 in Abuja, Nigeria.
- Nigeria FPwatch 2015 Outlet Survey Presentation
This presentation summarizes findings from the 2015 Outlet Survey conducted in Nigeria.
- Myanmar FPwatch 2016 Outlet Survey Presentation
This presentation summarizes findings from the FPwatch 2016 Outlet Survey conducted in Myanmar’s private sector.